Goldman Sachs: Digital

Managing GSAM.com meant sitting at the intersection of a lot of moving parts: an external agency, an in-house development team, and UX/UI designers, all working toward the same digital presence. My role was to bring creative cohesion to all of it, directing page layouts, producing videos, GIFs, and graphics, and curating imagery that held a consistent standard across the site.

Beyond the site, I led the design strategy for their LinkedIn presence, building out templates that gave the GSAM social team a system they could actually work with.