AI Startup: Pagaya
Brand Refresh & Digital Presence
Art Director
In four days, a freelance developer, creative director, and I rebuilt Pagaya's visual identity from the ground up. New look, new feel, new everything. We developed the typographic system, dialed in the color palette, curated the imagery, and QA'd it all into a cohesive site that actually felt like a brand.
Then we kept going. I took that new visual language and carried it into their investor presentation and LinkedIn assets, making sure everything spoke with one voice.
