Goldman Sachs: GSAM Symposium

The GSAM Symposium is a flagship event bringing together thought leaders and investors to explore the inflection points shaping our world, from the intersection of politics and business to the relationship between commerce and the environment.

The brand needed to reflect that idea of connection. I built the visual identity around a series of dots used as a texture, guiding the eye from theme to theme, mirroring the way ideas and disciplines converge at the event itself. That system carried through everything. Print collateral, video, the texture of the physical materials, even the flower arrangements on the day. Every touchpoint was an extension of the same idea.