Snap × Salesforce

The brief was to make something technically complex feel human and compelling for Snap's executive team. The creative answer was a journey through space.

I built the visual identity around Snap's signature yellow, pulling it into a dark, cinematic world that tapped into the space narrative Salesforce was championing at the time. The result was a design system that felt native to Snap's brand while living comfortably inside Salesforce's universe.

The presentation and video shared the same DNA but had their own energy. The video leaned into color and motion with a rock and roll edge, giving it a slightly different feel while staying cohesive with the broader suite. Together they told one story, just with the volume turned up.